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Free mobile apps remain most popular

Fri 14 Sep, 2012 // Firstnumber Team
free mobile apps

The number of free app downloads is expected to account for 89 per cent of total mobile app downloads this year, according to a report by Gartner Inc. 90 per cent of the paid applications downloaded will have cost less than 3 USD each.

Worldwide mobile app downloads will exceed 45.6 billion in 2012, the research firm believes. It expects low-priced apps to remain the most popular with those priced at between 0.99 USD and 2.99 USD accounting for 87.5 per cent of paid downloads this year, growing to 96 per cent by 2016.

Apple's App Store is the most common source of apps, and will have seen 21 billion downloads by the end of the year, an increase of 74 per cent since 2011.

"The number of apps available is driven by an increasing number of stores in the market today that include platform owners, device vendors, communication service providers and others who want to offer core mobile app services. These stores will see their combined share of total downloads increase, but demand for apps overall will still be dominated by Apple, Google and Microsoft," said Brian Blau, research director at Gartner.

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