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Latest Raku-Raku Mobile Phone Launched by Fujitsu

Wed 18 Aug, 2010 // Firstnumber Team

Translating as “easy to use”, the Raku-Raku brand hopes to be exactly that. Fujitsu are extremely aware of the difficulties encountered by elderly citizens when using mobile phones, and have endeavoured to create simplified alternatives for senior Japanese individuals.

There are several elements to the phone which have been specifically tailored for use by the elderly. These include the enlarged numbers on the keypad, a one-touch internet access button, and free access to the “Raku-Raku Japan Reports” site. The latter service offers information oriented towards the older members of society, and includes content such as travel advice and food guides.

In 2008, Fujitsu created a Raku-Raku laptop which embodied some of the helpful features of the new mobile phone. With enlarged keys, and colour coded vowels, the keyboard was refined for use by elderly people who may have problems with their sight.

The laptop also possessed a one touch volume adjuster, as well as clustering the most popularly used programmes such as e-mail and the internet into one easily accessible menu.

The latest offering from Fujitsu – the 15th Raku-Raku model - has built upon these aspects, whilst incorporating new and improved elements. The voice command capabilities of the new 'Phone 7' allows users to locate content on their phone with ease. Furthermore, content on the phone is now sharper and easier to read with a larger display and an increased pixel count.

For those looking to keep track of their fitness, the model has been equipped with a gyro and acceleration sensory functions, thus allowing users to measure their walking exercises. This fitness aide features Japanese Olympic Gold medalist Naoko Takahashi who, along with Japanese actress Shinobo Otake, helped promote the phone at its launch in Tokyo.

The Raku-Raku phone is due to go on release in Japan on the 23rd of July 2010.

Cheap international calls to Japan start from as little as 2p per minute from Firstnumber.

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