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Samsung to Launch Smartphone with Curved Display

Thu 10 Oct, 2013 // Firstnumber Team

According to the latest media reports, Samsung Electronics is planning on launching handsets with curved displays.  

"We plan to introduce a smartphone with a curved display in South Korea this month," the company announced during the Galaxy Note 3 launch event in Seoul. As revealed by DJ Lee, Samsung's head of strategic marketing for mobile, the new devices will include light-emitting diode (OLED) panels. No further details have been revealed at this point.

Over the past year, smartphone display technology has been evolving towards curved, bendy and foldable screens. This month's expected launch would mark the first time that such technology has been produced economically enough to make it commercially viable for mass-market smartphones. 

Large-screen TVs, such as those produced by Samsung and its Korean rival, LG Electronics, already feature curved displays. In addition, Samsung has been experimenting with wearable technology, including the Galaxy Gear wristwatch phone.

Furthermore, the mobile giant showed off a range of prototypes with bendy and extendable screens last January. Nevertheless, there are numerous doubts as to how the technology can be mass-produced at a low cost, while still remaining reliable. 

"A curved screen isn't going to radically change the user's experience of a smartphone, but it does help Samsung differentiate itself in a crowded market where most phones are homogenous, flat-screen rectangles," Ben Wood, analyst at research company CCS Insight, told the BBC earlier this week.

"My understanding is that these new phones will form part of Samsung's Active range, so the curved screen is probably to do with making the phone more flexible and rugged," he added.

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